It is no secret that Ford Mustang has been a power player since its birth in 1965. It has built a solid fan base making it the signature car of the Ford’s production line. Over the years, the pony car has become a cultural phenomenon, creating a whole new culture within the industry, the muscle car.
Next year, Ford is breaking its mold by launching a new Mustang Mach E. An electric crossover vehicle that the only thing that they have in common is the name. It is the way of the future. Most of the car manufacturers are moving in the same direction and Ford is no exception. But messing with the legacy of the Ford Mustang Muscle car is no laughing matter. The New Mach E is all of what the Mustang is not. It is an electric crossover with a lot of high-tech options while the original version has always been a sports car, rough on the edges with a simple structure.
Every company needs to maintain the market trends and evolve with time. It is a race to the gate to put the best new concept out there. But changing the winning formula of your product is a very delicate subject.
I have admire Ford when adding the Shelby name to different products other than Mustang, like the F-150 Shelby. It’s cool. It’s breath taking. It sells! But taking the biggest name of the Ford Motor Company and swapping it around to other models doesn’t cut it for me. The Mustang should stay as a muscle car, period. It could be gas or electric, but it should stay in the same product line to continue its legacy.